ArtsMatrix is the development agency for creative practitioners working within the South West region. ArtsMatrix came to PD looking for a new site to reflect the South West’s strong creative influence and growing reputation for innovation in business and creating partnerships.
The organisation was selected to deliver £800,000 of government funding to support the growth of creative businesses.
The PD solution developed the existing brand to reflect the organisation and the principle goals that lie behind it. A vibrant colour palette set against a white background provides a creative inspirational edge, while the logo's combination of circles set in a matrix style focused on an inclusive service; that appeals to a wide range of business owners working within a wide and varied creative medium. To find more effective ways for the group to communicate we created an online forum for creative businesses and a registration and application module to support the application process through the ArtsMatrix organisation. This site has full W3C compliances and a content work flow in place.