Potential Difference and Digital Properties have been working together now for over 2 years. Digital Properties specialise in video production and delivery for property and the tourism industry. PD provided them with a group web solution that has really worked for them, so when the group expanded its service to include Digital Visitor, we were ideally placed to develop the existing brand and web site to encompass the new direction.
Branding came first with the creation of the visitor icon and palette. Essentially this had to work on all media from screen to web to print. The design team then focused on creating a highly stylised concept for both the new visitor and the existing property site. The clean and sophisticated qualities of the brand were then applied online to produce a fresh, visual site that allowed the user to really focus on the content.
The website has a content management system developed on a 3 tier directory structure allowing the group administrators to constantly grow site content adding new services, client and projects. The CMS also uses the PD broadcast tool which allows the Digital Group to capture user information and then email then directly through the site.
Potential Difference has become an essential partner of the Digital Group and looks forward to a continuing relationship.