Star approached PD with a view to a rebrand. The company felt that they needed an energetic new image in order to make a noise in their crowded market place. The brief was clear; this was to be evolution not revolution. Star had to be seen as a company who were dynamically moving forward, not undergoing an image revamp. The old corporate blue was the first to go, Star are a company who pride themselves on accessible one to one service and support, we needed to get a warmth into their brand.
The PD solution has really achieved Star's objectives; clean, fresh and vibrant, Star's new logo tells the market that the company has energy. In fact, the company has become so energised and excited by it's emerging new identity that they keep throwing new work at us!
Potential Difference now handles all Star's creative, from press and digital advertising/marketing as well as internal communications. The relationship between the two companies just continues to grow and long may it continue.